THE PALACE



An alternate reality game, The Palace is an award winning example of how advertising and branding can be an effective form of storytelling.

As my senior capstone at DAAP, The Palace is a true passion project. Writing the narrative, designing the experiencee, and hosting the event gave me a taste for experiential, human-focused design methodology.

SPECIALTY



Game Design
Advertising
Copywriting

ROLE



Designer
AWARD WINNING

Gold Addy, Guerilla Marking & Ambient Media
Judge’s Choice Addy, Student Work